July 2016 marked the launch of ‘visits4u’, an 18 month project that will develop and deliver inclusive tourism training and capacity building to improve user experience and sustain inclusive design in tourism. The theme resonates the message of this year’s World Tourism Day on 27th September, which focuses on ‘Tourism for all – promoting universal accessibility’.
The rationale behind the project derives from relevant research and developments across Europe showing that staff attitude is ranked as a key factor for an enjoyable experience. The quality and availability of the right information to visitors are both considered equally important. visits4u will, therefore, aim to address better customer satisfaction under the inclusive tourism narrative, focusing on enhancing staff skills and improving information accessibility. This will be implemented through training, seminars for local tourism companies, case studies – demonstrating that access means good business – and toolkits to help embed inclusive practices in the field.
The action is structured in four Work Packages:
1. Capacity Building
2. Research and Itinerary Design
3. Product Development and Implementation
4. Dissemination and Evaluation
By the end of the project in each partnering country, visits4u aims to establish stronger networks of tourism businesses alongside increased confidence, knowledge and commitment to making their services more accessible and, as a result, eventually more sustainable. Click here for further details about the project.
Following the introductory months, partners visited London to attend a two day training course and hold the first partnership meeting on 5th – 6th September 2016. Read more about it here.